UCHENNA EKWUEME

Managed and grew the TrybebyFUSE community across multiple platforms, driving member engagement, retention, and brand-building initiatives.

• Grew the TrybebyFUSE community from 0 to over 1,063 members across WhatsApp, X (Twitter), and Slack through engaging campaigns, newsletters, polls, and interactive sessions.
• Initiated and managed key community programs, including quarterly orientation and monthly spotlight features, significantly increasing member retention and active participation.
• Coordinated and hosted 8+ virtual events and 20+ volunteer interviews/reviews, directly contributing to successful hires, campaign launches, and stronger team engagement.
• Leveraged feedback through surveys and open discussions to directly influence the launch of brand merchandise and community-building initiatives.

Repositioned brand messaging and executed strategic marketing campaigns to drive customer acquisition, reactivation, and engagement for eTransit Africa.

• Repositioned brand messaging, increasing inbound inquiries from 0-1 to 5+ weekly, strengthening brand voice and boosting product interest.
• Executed a customer reactivation strategy via targeted follow-ups, emails, and surveys, achieving a 10% return rate of former clients and a 25% increase in repeated ride orders.
• Partnered with the content team to launch go-to-market campaigns, including the Lagos to Ghana route, successfully onboarding 3+ new customers and boosting campaign engagement.
• Led online and in-person outreach efforts, initiating partnerships with corporate and local organizations to expand reach and foster collaborative growth.

Led a cross-functional team in the conceptualization and design of an adaptive AI-powered education platform, successfully delivering all project milestones within a one-month timeframe.

• Spearheaded a cross-functional team in conceptualizing and designing an adaptive learning platform for diverse users, including working-class professionals and physically challenged individuals.
• Ensured active participation and successfully delivered all project milestones within a one-month timeframe.
• Conducted in-depth market and user research to identify pain points, tailoring features like dynamic learning schedules and progress tracking to enhance user experience.
• Defined critical KPIs (user retention, learning outcomes, satisfaction ratings) and integrated feedback loops via surveys and analytics to iteratively improve product performance.

Managed customer relations and streamlined processes, delivering high service quality and enhancing customer satisfaction and loyalty for Carcia Hardware.

• Conducted user-centric research to tailor product recommendations, achieving an 85% customer satisfaction rate.
• Delivered consistent, actionable feedback to the product team based on customer inquiries and complaints, directly improving overall customer experience.
• Conducted product training and onboarding for clients, enhancing feature understanding and leading to a 75% increase in customer loyalty.
• Managed daily orders and streamlined processes, consistently achieving high service quality in a high-volume environment.